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BABY GENIUS®: BABY ANIMALS FAVORITE SING-A-LONGS EARNS KIDS FIRST!® ALL-STAR ENDORSEMENT

DEL MAR, Calif. – (July 16, 2008) – Baby Genius®: Baby Animals Favorite Sing-A-Longs added another honor to a growing list of kudos from industry and consumer groups with an All-Star endorsement from the Coalition for Quality Children’s Media’s KIDS FIRST!® program, it was announced by Larry Balaban, President of Pacific Entertainment Corporation.

The latest DVD from the award-winning Baby Genius brand of music-based home entertainment and toys for infants and toddlers, Baby Animals Favorite Sing-A-Longs, was recognized by KIDS FIRST! as a DVD the organization would recommend to parents and children. The endorsement comes on the heels of the DVD’s recent recognition as an iParenting 2008 Excellent Product and Best Children’s DVD at the 2008 Latino DVD Awards.

KIDS FIRST! Adult Juror Comments:

Fun sing-alongs, appropriate for the target audience. Many super visuals to match the lyrics of the songs. How could you not love seeing these darling baby animals? Engaging to adults as well as children. Well paced, excellent graphics, delightful characters, fun facts and music. Wonderful encyclopedic directory of animals from the San Diego Zoo. Promotes compassion for zoo animals as kids are learning about them. Menu allows scene selection which lets you revisit a scene without having to go through the entire program. One juror said, “yes I would buy this and recommend it to others.”

KIDS FIRST! Kid Juror Comments:

Children enjoyed it. Loved the animals and loved the catchy songs. Kids sang along and made comments. “We sang together.” They also called out the names of the zoo animals as they saw them. “Elephant,” “Baby elephant,” Giraffe,” etc. Many got up and moved to the music. Afterwards, they talked about carousels. Fun for kids, easy to follow along, great characters.

“The KIDS FIRST! endorsement is a testament to our commitment to provide music-based products that are entertaining and beneficial to the well being of infants and young children. Baby Genius is proud to be associated with this highly regarded and worthwhile organization,” said Balaban.

Any film KIDS FIRST! endorses must meet or exceed the baseline criteria of: no gratuitous violence or abuse; no inappropriate sexual behavior; no bias in terms of race, gender, culture or religion; no condescension toward children; no replicable unsafe behavior.

Filmed exclusively at the San Diego Zoo and San Diego Zoo’s Wild Animal Park, the DVD features little kids, baby animals and lively sing-a-long tunes – a perfect mix for an exciting day at the zoo. Lots of giggles and fun are in store as children visit toddling tigers, fuzzy orangutans, furry gorillas and other little newborns.

The 100-acre San Diego Zoo is operated by the not-for-profit Zoological Society of San Diego. The Zoological Society, dedicated to the conservation of endangered species and their habitats, engages in conservation and research work around the globe. The Zoological Society also manages the 1,800-acre San Diego Zoo's Wild Animal Park (more than half of which has been set aside as protected native species habitat) and the center for Conservation and Research for Endangered Species (CRES). The important conservation and science work of these entities is supported in part by the Foundation for the Zoological Society of San Diego.

About KIDS FIRST!

KIDS FIRST! is a program of the Coalition for Quality Children’s Media, a national, nonprofit organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children’s media. The Coalition is a voluntary collaboration comprising more than 10,000 media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. For more information, visit http://www.kidsfirst.org

About Baby Genius

Multi-award winning Baby Genius® is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Awards include “Film Advisory Board Award of Excellence,” “Kids First Quality Children’s Media,” Parents Magazine “Video of the Year,” National Parenting Publications Award and Best “Under 3” QSR Program 2004/2005 from Restaurant Magazine.