Battat Producing Extensive New Line of Baby Genius Learning and
Developmental Toys

SAN DIEGO – (December 22, 2009) – Pacific Entertainment Corporation (PINK SHEETS: PENT) has signed Battat as the master toy licensee for its award-winning Baby Genius® brand of musical edu-tainment for infants and toddlers launched earlier this year. Under the written agreement, Battat will continue manufacturing an extensive line of Baby Genius pre-school learning and development toys. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the license of the Baby Genius brand from Pacific Entertainment to Battat.

The initial assortment of toys includes activity toys, musical toys, and role-play toys that incorporate the Baby Genius principle of music as a core learning tool to engage and encourage children to communicate, connect, discover, and use their imagination to express themselves.

“Battat is a toy industry leader whose legacy of expertise and attention to quality and safety is a perfect fit for the trusted Baby Genius brand,” said Klaus Moeller, CEO of Pacific Entertainment, creator of Baby Genius.

“The Baby Genius brand is a well-recognized brand that is respected by parents and embraced by children throughout the world. Battat is pleased to be in business with Pacific Entertainment and looks forward to furthering the success of this endearing brand with a new line of entertaining toys that embody the Baby Genius principle of music as a core learning tool,” Debra Joester, President of The Joester Loria Group.

Multi-award winning Baby Genius® is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs, and garnered more than one million views per month on Comcast and Cox Cable in 2008. Awards include 2008 NAPPA Honors Award, 2008 iParenting Excellent Product Award, 2008 Creative Child Preferred Choice Award, 2008 Latino DVD Awards, 2005 iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children’s Media Endorsement, Parents Magazine 2002 “Video of the Year,” and Best “Under 3” QSR Program 2004/2005 from Restaurant Magazine. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries.

About Pacific Entertainment Corporation
Pacific Entertainment Corporation (PINKSHEETS: PENT) produces and distributes entertaining and educational music-based products designed to benefit the well-being of infants and young children. In addition to Baby Genius, Pacific Entertainment produces a variety of CDs and DVDs in the U.S. and licenses its brands for other product categories both nationally and internationally. Multi-award winning Baby Genius is the premiere musical edu-tainment brand offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries.

About The Joester Loria Group

The Joester Loria Group, www.joesterloriagroup.com , is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler Group LLC for Jeep(r) and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann's Products; BBC series Planet Earth and Life; Discovery Communications including Animal Planet, Discovery Channel, Planet Green and selected series; Mike Rowe’s brand for the working man, mikeroweWORKS; and award winning pre-school property Baby Genius.