Products with a Purpose for Your Growing Child

The first three years of life are a period of incredible growth in all areas of a baby’s development.

Baby Genius® has been entertaining and engaging kids for over 10 years with its catalogue of music, videos and toys. The all new Baby Genius® features a fresh new look, new entertainment, and a line of smart, meaningful products for infants and toddlers that encourages their natural development.

We have partnered with Stanford University Professor Emeritus Don Roberts, who has spent his career studying communication theory and the impact of media on children, to develop the Baby Genius® Learn & Grow program, a new approach to infant and toddler products that is aligned with and encourage a child’s natural growth.

Baby Genius Learn & Grow Program

As kids transition from infant to toddler to preschool, every waking moment is a time for discovery and development. Baby Genius® offers enriching products that encourage kids and guides parents through the important developmental stages.

The Learn & Grow program has been developed to correspond with five stages of growth:


Safe Haven

From birth to 6 months of age, babies want to feel safe and secure in this new world. Everything is new. They don’t yet know how to communicate and let you what they need. Their motor skills are limited, so they try various signals like sounds, facial expressions and body movements to tell you how they’re feeling – sleepy, hungry, happy, or uncomfortable.

Click here to learn more about the Safe Haven phase


From 6-12 months, every day is a new discovery! Babies are learning to better control their body, express their needs and starting to have a lot more fun, as they’re learning how to make things happen. When they want to be picked up, they raise their arms. When they want to play, they smile and coo. Understanding how life works leads to one amazing discovery after another.

Click here to learn more about the Discover phase

Proud Explorer

“I’m not a baby!” is the central theme for babies ages 12-18 months. They want to be independent, but they still need their parents help with everything. They’re learning to walk, but still a little unsteady. They’re learning to talk, but their vocabulary is very limited. They’re starting to be able to feed myself (even if they do make a mess)! They are insatiably curious about everything around them and they love to explore — kitchen cabinets, containers, whatever they can get into! They are especially intrigued with gadgets and things with buttons, like remotes, phones etc. Everything is new and they love having so much fun exploring this new world.

Click here to learn more about the Proud Explorer phase

Curious Learner

At 18 – 24 months, babies have transitioned into toddlers. They know what they want (and what they don’t want), and they are capable of making decisions. Their new favorite word is “Mine!” and they remind everyone that they are independent, even though they still need a lot of help from their parents. They are so curious about the world around them, and want to experience everything and understand how everything works. They like to learn by doing things by themselves. And when they don’t get their way, watch out! They will be sure to let you know it by what parents call the classic “temper tantrum”.

Click here to learn more about the Curious Learner phase

Independent Doer

Congratulations! Your child is now a preschooler. They have more confidence in all areas of their lives. Sometimes adults confuse this with defiance, and call it “the terrible two’s”. Their brains are working hard to learn all the new things around them. They are making new friends and socializing more. They love to make believe, and play dress-up. They have an active imagination, but sometimes that means they have bad dreams because they don’t understand the difference between reality and fantasy. They are learning not to use diapers. They can dress themselves. They can feed themselves. Watch out world, here they come!

Click here to learn more about the Independent Doer phase

Baby Genius Awards

Baby Genius® products have earned numerous awards from parent groups and organizations, including the Mom’s Choice Award, The National Parenting Center Seal of Approval, Creative Child Preferred Choice Award, iParenting Media Award, Kids First! Quality Children’s Media Endorsement and many others.